Influencer campaign strategy & deployment
We specialise in high performance innovative influencer marketing campaigns that stand out from the rest. We’re experts at every stage of campaign deployment, from influencer sourcing and onboarding, to content production, optimisation and boosting.
We’re a full-service influencer marketing agency.
Having 400M users worldwide, BIGO Live partnered with Wear Cape to break into Australian market
Dynata is global online market research firm. They partnered with Wear Cape to drive registrations for their MyOpinions website.
Using influential online gamers, Wear Cape partnered with Nielsen and the NBN Broadband network to drive signups for their NBN Whitebox internet speed initiative.
Powerful influencer marketing campaigns require a strategic approach.
Our team of social media strategists, creatives, and talent managers specialise in creating high impact buzz about your brand.
“Wear Cape were amazing. We had a niche product that we weren’t even sure was suitable for influencer marketing, and they nailed it far exceeding our KPIs!”
– Katherine Brain, StudyGyde
I’m new here
An influencer is someone on social media who has a large number of followers. There are several types of influencers, including ‘nano influencers’ with relatively small but loyal followings, through to ‘macro influencers’ with many thousands of followers. Influencers are often thought leaders or trend setters.
Influencer marketing works on word-of-mouth, which is extremely effective. Several studies have suggested that consumers trust recommendations from other consumers, people they know, and people they respect, more than they trust traditional brand messages from a brand.
It is often argued that ‘word-of-mouth’ is king, because consumers trust what other consumers say about a brand more than they trust marketing messages directory from the brand. Influencer marketing is a form of word-of-mouth marketing and can be extremely effective when used the right way.
If influencer matching is done correctly, the chosen influencer will highlight and emphasise the benefits of your product, service, or brand. We work with influencers to create compelling high engagement content to enhance perceptions of your brand, never to damage it.
Contact one of our Influencer Experts. We’re happy to answer any questions you have, or if you’d like to request a free consultation.
We’re happy to chat, advise, or contribute expertise to your stories.
Let’s connect – you might be the perfect fit for one of our upcoming campaigns.